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NOW Foods, Beta-Sitosterol Plant Sterols, 90 Softgels

₨9,500   ₨9,500

This product is a dietary supplement. Other than the specific FDA-authorized qualified health claim referenced above regarding plant sterol esters and heart disease risk, these statements have not been evaluated by DRAP (Drug Regulatory Authority of Pakistan) or the FDA, and this product is not intended to diagnose, treat, cure, or prevent any disease. Consult a healthcare professional before use, particularly if pregnant, nursing, on medication, have a fish or soy allergy, or are managing any medical condition.

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SKU: SF-2443-LKA5
Categories: Men's Health
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NOW Foods Beta-Sitosterol Plant Sterols with Fish Oil (90 Softgels) — (Pakistan Market)

A Genuinely Rare Thing to See on a Supplement: An Actual FDA-Authorized Claim

Most of the wellness language we describe across our catalog falls under general "structure/function" claims — the standard, unproven-but-permitted language supplement companies use ("supports healthy X"). This product is a notable exception: it carries an FDA-authorized qualified health claim, specifically stating that foods containing at least 0.65 grams of plant sterol esters per serving, eaten twice daily with meals for a total of at least 1.3 grams daily, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. This is a genuinely different category of claim than most supplement marketing — it's gone through actual regulatory review, rather than being a company's own general wellness language.

This NOW Foods formula delivers 1,000mg (1 gram) of CardioAid-S Plant Sterol Esters per 2-softgel serving, and the suggested use of 2 softgels twice daily brings your total to 2,000mg (2 grams) daily — comfortably above the 1.3 gram threshold referenced in the claim above.

What Plant Sterols Actually Are

CardioAid-S combines the ester forms of three plant sterols — Beta-Sitosterol, Campesterol, and Stigmasterol — plant-derived compounds that are structurally similar to cholesterol. Because of this structural similarity, they compete with dietary cholesterol for absorption in the digestive tract, which is the mechanism behind their association with helping maintain cholesterol levels already within the normal range.

A Genuinely Important Allergen Note

This is worth flagging with real clarity, since it's more significant here than on most of our other products: this formula uses a fish oil base — not just a capsule-shell ingredient, but the actual carrier for the plant sterols themselves — sourced from sardines, anchovies, and mackerel, and also contains soy lecithin. If you have a fish or soy allergy, this product is not suitable for you, and this is a more central concern here than the fish/soy inconsistencies we've flagged on some other products, since it's consistently confirmed across essentially every source we checked for this specific formula.

Also Worth Knowing: Gelatin Capsule

On top of the fish and soy content, the softgel itself is bovine gelatin (confirmed BSE-free) — not suitable for vegetarians, vegans, and with the usual Halal sourcing question that applies to any undisclosed-source gelatin product.

A Note on Beta-Sitosterol and Prostate Health

Beta-sitosterol as an ingredient family is also commonly associated with prostate health support, typically at a considerably lower daily dose (often in the 60-130mg range) than what this specific product provides. This particular NOW Foods formula, branded as CardioAid-S and dosed at 2,000mg daily for the FDA-recognized cholesterol claim, is positioned primarily around cardiovascular support rather than prostate-specific use. If prostate support is your primary goal, a dedicated, appropriately-dosed prostate formula would likely be a better fit than this cholesterol-focused product.


Ingredient Breakdown

IngredientAmount per Serving (2 softgels)Notes
CardioAid-S Plant Sterol Esters (Beta-Sitosterol, Campesterol, Stigmasterol)1,000 mg (1 g)Structurally similar to cholesterol; limits cholesterol absorption
Natural Fish Oil Concentrate (from sardines, anchovies, mackerel)Carrier base for the plant sterols
Bovine Gelatin (BSE-free)Softgel shell
Glycerin, Water, CarobSoftgel shell components
Soy LecithinEmulsifier

Contains fish and soy. Not manufactured with yeast, wheat, gluten, milk, egg, or shellfish ingredients. Produced in a GMP facility that also processes other allergens.


Dosage Chart

DetailRecommendation
Standard adult dose2 softgels, twice daily with food
Total daily plant sterol esters2,000 mg (2 g)
FDA-referenced threshold for the cholesterol claimAt least 1.3 g daily, with meals, as part of a diet low in saturated fat and cholesterol
For adults onlyNot intended for anyone under 18
Consult a physician ifPregnant, nursing, taking medication, or have a medical condition
StorageCool, dry place after opening; natural color variation may occur

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This is a genuine FDA-authorized qualified health claim regarding plant sterol esters and heart disease risk reduction, which is a different, more regulated category than the general wellness language used on most supplements.

Yes, and this is genuinely important to know: the plant sterols are delivered in a fish oil base sourced from sardines, anchovies, and mackerel — not suitable if you have a fish allergy.

Yes, soy lecithin is used as an emulsifier in this formula.

No, the softgel is bovine gelatin (confirmed BSE-free), and the fish oil base makes this unsuitable for vegetarians regardless of the capsule material.

Beta-sitosterol as an ingredient is commonly associated with prostate support, typically at a lower dose than this product provides. This specific formula is dosed and positioned for cholesterol support via the FDA-recognized claim, not as a dedicated prostate product.

The suggested use of 2 softgels twice daily (4 total, providing 2,000mg of plant sterol esters) exceeds the 1.3 gram daily threshold referenced in the FDA-authorized claim.

No. This is a dietary supplement supporting a claim tied to diet, not a replacement for prescribed cholesterol medication. Please continue any prescribed treatment and discuss this product with your doctor.

Please consult your doctor before use if pregnant, nursing, taking medication, or managing any medical condition.

The gelatin is bovine-sourced, but general packaging doesn't disclose the specific Halal certification status. Please contact us to confirm before ordering if this matters to you.

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