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NOW Foods, Phosphatidyl Serine, 120 Veg Capsules

₨22,000   ₨22,000

Disclaimer: This is a dietary supplement, not a medicine. These statements have not been evaluated by regulatory health authorities and this product is not intended to diagnose, treat, cure, or prevent any disease. Consult your physician before use, particularly if pregnant, nursing, or taking prescription medication.

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SKU: SF-2443-JQX2
Categories: Brain Health
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NOW Foods Phosphatidyl Serine – Pakistan 


Is This Supplement Right For You?

NOW Foods Phosphatidyl Serine tends to attract three very specific types of buyers in Pakistan, and it's worth checking if you fall into one of them before you order:

  • Students during exam season — searching for "memory supplement Pakistan" or "focus pills for studying" ahead of board exams, entry tests, or university finals
  • Working professionals in mentally demanding roles — IT, finance, and academia are the most common local buyer categories for cognitive-support supplements
  • Adults 40+ concerned about age-related memory changes — often purchased by adult children for parents, or by individuals proactively supporting long-term brain health

If none of these describe you, this may not be the most relevant supplement for your goals — but if one does, here's exactly what you're getting.


What Phosphatidyl Serine Actually Is

Phosphatidylserine (PS) isn't a vitamin or mineral — it's a phospholipid, meaning it's a fat-based compound that's a literal structural building block of your brain's cell membranes. Roughly 70% of your brain tissue is composed of lipids, and phosphatidylserine sits inside neural cell membranes, where it plays a role in how nerve cells communicate with each other, including processes tied to learning, memory formation, and mood regulation.

NOW Foods sources its phosphatidylserine from highly refined soy lecithin — this is standard across the supplement industry since soy-derived PS became the norm after sunflower lecithin (also used by some brands) and the older bovine-brain-derived PS (largely discontinued industry-wide decades ago for safety reasons) were replaced.


Two Versions Available — Know the Difference

NOW Foods sells this under two distinct formulations, and mixing them up is a common buyer mistake:

VersionFormatPS ContentExtra IngredientsCapsule Type
Standard 100mgVeg Capsule100 mg Phosphatidyl Serine+ 100mg Choline (from Choline Bitartrate) + 50mg InositolVegan/Vegetarian (hypromellose)
Extra Strength 300mgSoftgel300 mg Phosphatidyl SerinePS only, no added choline/inositolBovine gelatin (not vegetarian)

The 100mg version is a broader "cognitive support stack" (PS + Choline + Inositol working together), while the 300mg version is a concentrated, single-ingredient dose for those who specifically want a higher PS intake without the added compounds.


Ingredient Breakdown (100mg Veg Capsule Version)

IngredientAmountRole
Choline (from Choline Bitartrate)100 mgSupports neurotransmitter (acetylcholine) production, involved in memory and muscle control
Phosphatidyl Serine (from soy)100 mgStructural phospholipid supporting neural cell membrane function
Inositol50 mgA carbohydrate-like compound involved in cell signaling, often paired with choline in cognitive formulas
Cellulose / Hypromellose (capsule)Capsule shellVegan capsule casing
Silicon DioxideTraceAnti-caking agent
Magnesium Stearate (vegetable source)TracePlant-derived flow agent

Halal/Vegetarian note: This version's capsule is 100% plant-based (hypromellose), making it the more suitable choice for Pakistani buyers who specifically need a halal or vegetarian-friendly capsule shell.


Dosage Chart

VersionSuggested DoseFrequencyTiming
100mg Veg Capsule1 capsule1–3 times dailyWith food
300mg Extra Strength Softgel1 softgelOnce dailyWith a meal
First-time users (either version)Start with 1 dose dailyFor 1–2 weeks before increasingWith food, consistently at the same time

Cognitive-support supplements like phosphatidylserine are not fast-acting — most users report needing 4–6 weeks of consistent daily use before noticing a subjective difference in focus or memory, so this isn't something to take once before an exam and expect results from.


How It Compares to Other Brain-Support Options in Pakistan

FactorNOW Foods PS (100mg veg)Jarrow PS-100 (100mg softgel)Generic "Brain Booster" capsules (common local imports)
PS source disclosedYes — soy-derived, refinedYes — soy-derivedRarely specified
Added cognitive co-ingredientsCholine + InositolNone (pure PS)Often a vague herbal blend
Capsule typeVegan (hypromellose)Gelatin softgelUsually unspecified
Dosage flexibility1–3x daily1–3x dailyFixed, often unclear
Price transparency (import vs local)Verified batch/lotVerified batch/lotFrequently unverifiable sourcing

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Not necessarily. Many locally marketed "memory boosters" use undisclosed herbal blends with no standardized active ingredient amount. NOW Foods discloses the exact milligram content of phosphatidylserine (and choline/inositol in the 100mg version), which is a meaningful difference for anyone who wants to know precisely what they're taking.

This is not a fast-acting stimulant like caffeine — it works cumulatively over weeks of consistent use to support underlying cognitive function, so it's better suited to being started well before exam season rather than the night before a test.

If you want a broader "brain support stack" that includes choline and inositol alongside PS, the 100mg vegan capsule is the more complete formula. If you specifically want a higher, concentrated PS dose without extras, the 300mg Extra Strength softgel is the more targeted option — though note it uses a bovine gelatin capsule.

The 100mg veg capsule version uses a plant-based hypromellose capsule with no animal-derived shell, making it the more appropriate choice if halal capsule sourcing matters to you. The 300mg softgel version uses bovine gelatin, which is not certified halal on this product.

Yes — the phosphatidylserine itself is soy-derived (highly refined), so this product is not suitable for anyone with a soy allergy, even though the refining process removes most soy protein.

Phosphatidylserine has been studied specifically in older adults for cognitive support, making it one of the more commonly recommended options in this category — however, elderly users on multiple medications should check with their doctor first, particularly regarding any blood-thinning medications

Phosphatidylserine may have a mild interaction with anticholinergic medications and blood thinners. If you're on prescription medication, especially for blood clotting or neurological conditions, consult your physician before starting.

Most published research and user reports point to a 4–6 week window of consistent daily use before noticeable cognitive effects are typically reported — this is a long-term support supplement, not an instant nootropic.

NOW Foods does not specify a mandatory cycling schedule, and phosphatidylserine is generally used as a daily long-term supplement rather than something requiring on/off cycling — though periodic reassessment with your doctor is always reasonable for any long-term supplement.

Yes, COD is available in major Pakistani cities, along with prepaid checkout options, and every bottle includes a visible batch number for authenticity verification.