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Swanson Bilberry 470 mg capsule

₨9,000   ₨9,000
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SKU: SF-2443-TTVX
Categories: Eye Health
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Swanson Bilberry Fruit 470 mg: Whole-Fruit European Blueberry, Now in Pakistan

Back to Basics: The Whole Fruit

Many bilberry supplements are concentrated extracts. Swanson Bilberry Fruit is different: each capsule contains 470 mg of whole bilberry fruit (Vaccinium myrtillus), with no extract and no added blends.

Bilberries, often called European blueberries, have been used medicinally since the Middle Ages and are rich in nutrition and antioxidants. Their deep blue-purple colour comes from natural pigments called anthocyanins, which have antioxidant properties and are the main reason bilberry is associated with eye and vision health.

Swanson Health Products is an American supplement company with quality-focused standards since 1969.


What Is Inside One Capsule

ComponentDetails
Bilberry (Vaccinium myrtillus) fruit470 mg whole fruit
Capsule shellGelatin
Other ingredientsMicrocrystalline cellulose (plant fiber), silica, magnesium stearate
Pack size100 capsules
Directions1 capsule twice daily with water
StandardizationNone stated (whole fruit, not an extract)

Whole Fruit vs Extract: Understanding the Difference

 Whole-fruit capsule (this product)Concentrated extract (e.g. Nature’s Truth 4:1)Standardized extract (e.g. Swanson Extra Strength)
What’s in itDried, ground bilberry fruitFruit concentrated to a stronger formExtract guaranteed to contain a set % of anthocyanins
Label states470 mg of fruitFruit equivalent (for example, 2,400 mg per serving)Anthocyanin percentage (for example, 25%)
Anthocyanin amount on labelNot statedNot statedStated
Closest to the natural fruitYesPartlyPartly
Capsules per day2 (1 twice daily)22
Good forThose who prefer a simple, whole-herb productThose who want a higher fruit equivalentThose who want a guaranteed anthocyanin level

If a guaranteed anthocyanin amount matters to you, choose a standardized extract. If you prefer a simple, whole-fruit product, this is the one.


A Pakistani Fruit Basket Connection

You don’t need to import fruit to get anthocyanins. Many of Pakistan’s dark summer fruits are rich in these same pigments:

FruitWhere you’ll find it
Jamun (black plum)Summer markets and roadside stalls
Shahtoot (mulberry)Summer fruit, especially the dark varieties
Falsa (Grewia asiatica)Summer sherbet and fresh fruit
Black grapesSeasonal markets
Red and purple cabbage, black carrotsSalads and winter dishes

Eating these in season is a good habit, and a bilberry capsule is something to use in addition to a varied diet, not instead of one.


What Is Bilberry Used For?

Bilberry is a traditional herb, and its anthocyanins provide antioxidant protection for tissues, including the delicate tissues of the eye. Swanson positions this product under eye and vision health, as a whole-herb supplement.

What it is not:

  • It is not a treatment for any eye condition, including cataracts, glaucoma, macular degeneration, or diabetic eye disease.
  • It does not replace glasses, eye drops, or eye exams.

Dosage Chart

DetailGuidance
Serving1 capsule
FrequencyTwice daily
Total per day2 capsules (940 mg bilberry fruit)
WhenWith water
Pack lasts50 days
Who it’s forAdults only
StorageCool, dry place

Don’t exceed the recommended amount.


Who Should Check First or Avoid It

  • Pregnant or nursing women: consult your healthcare provider first
  • People taking medication, especially blood thinners or diabetes medicine: ask your doctor or pharmacist, because bilberry may affect blood clotting or blood sugar
  • People with a medical condition: consult your healthcare provider first
  • People with a diagnosed eye condition: ask your eye doctor which supplements suit you
  • Anyone planning surgery: tell your doctor you take it
  • Anyone allergic to bilberries, blueberries, or related fruits
  • Vegetarians and vegans: the capsule contains gelatin, so it is not suitable
  • Halal-conscious buyers: check your pack, as we cannot confirm a halal certificate
  • Children: adults only

Habits That Protect Your Eyes in Pakistan

  1. Wear UV-protective sunglasses in strong sun.
  2. Follow the 20-20-20 rule on screens: every 20 minutes, look at something 20 feet away for 20 seconds.
  3. Eat colourful fruits and vegetables in season.
  4. Drink water and stay hydrated, especially in summer.
  5. Don’t smoke.
  6. Have regular eye exams, especially after 40 or 50, or if diabetes runs in your family.
  7. Control blood sugar and blood pressure.
  8. See an eye doctor urgently if your vision changes suddenly.

Authenticity, Storage, and Delivery in Pakistan

Original product: sealed Swanson bottle with batch number and expiry date. Do not use if the seal is broken.

Summer storage: keep the bottle in a cool, dry cupboard away from heat, sunlight, and humidity, and close the cap tightly.

Ordering: Cash on Delivery across Pakistan, with delivery to Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar, Quetta, Bahawalpur, and more, in plain, discreet packaging.

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It is a capsule containing 470 mg of whole bilberry fruit, supporting eye and vision health as part of a healthy lifestyle.

Yes. It is the original sealed Swanson product with batch number and expiry date.

The current PKR price is shown at the top of this page. Prices follow the dollar rate, so check the listing before ordering.

Take 1 capsule twice daily with water.

It is whole bilberry fruit, not a concentrated or standardized extract.

It is a close relative of the blueberry, native to northern Europe, often called the European blueberry.

No. Because it is whole fruit, the label doesn’t state a percentage. If that matters to you, ask about a standardized bilberry extract.

The Extra Strength version combines fruit with an extract standardized to 25% anthocyanins and comes in 60 capsules.

No. The capsule shell is gelatin, so it is not vegetarian. We cannot confirm a halal certificate, so please ask us before ordering if this matters to you.

Bilberry is traditionally popular for eye and vision health, but it is not a treatment for any eye condition.

Many people combine them, but check with your doctor if you take several supplements or any medication.

Bilberry works gradually and may not produce a noticeable effect. Judge it alongside regular eye exams.

It is an adult product.

Yes to both. We use plain outer packaging, and COD is available across Pakistan.

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